Applications can now be submitted for the MIDO 2025 awards, which will be presented at the upcoming trade fair in Milan in February. There are different deadlines for the four categories.
Until 13 December, exhibitors at MIDO 2025 can apply to take part in the ‘Certified Sustainable Eyewear (CSE) Award’, which was launched for the third time by MIDO in collaboration with ANFAO and Certottica and evaluates sustainability in the eyewear industry at an international level.
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Participants can submit a pair of sunglasses, a prescription frame or an eyewear case. An expert jury assesses the submitted products, which must be manufactured according to the principles of sustainability: Recycling of materials, reduced consumption in production and distribution and optimisation of the supply chain are some of the criteria used by the jury to determine the winners.
‘Stand Up For Green Award’
Until 15 January, MIDO exhibitors can also nominate their stands for participation in the ‘Stand Up For Green Award’, which recognises the most sustainable stand in terms of its environmental impact and use of materials. According to MIDO, the award was born from the idea of recognising commitment to environmental protection and highlighting good practices for sustainable living.
The judges will base their decision on the stand’s presentation, level of innovation, originality and ability to convey a positive message to the public about the importance of environmentally friendly choices for the future of humanity and our planet.
‘Best Store Award’
Until 8 January, opticians from all over the world can apply to take part in the ‘Best Store Award’, which is being presented for the tenth time. It honours the best international optical shop and is divided into two categories: Design and Innovation.
An international jury made up of design and retail experts, managers, creative directors, journalists and designers will decide the winners on the basis of an outstanding shopping experience, atmosphere, furnishings and materials or a special layout of the sales area (for the Design category), and for digital and traditional communication, interaction, customer service offered and the story of the shop and its human and emotional qualities (for the Innovation category).
MIDO-Premiere: ‘Sergio Cereda Design Award’
New for 2025 is the first edition of the ‘Sergio Cereda Design Award’, which honours emerging Italian talent in eyewear design. The award, which was announced at the last edition of MIDO and honours Sergio Cereda, an influential designer in the optical industry, was created by Harvey Ross (founder of Viva International Group, CEO of Optyx Retail Group and founder of HMR Holdings) in collaboration with the Cereda family and MIDO.
The motto of the MIDO prize, which is endowed with 10,000 dollars, is ‘Eyewear in its purest form’: Balance between Proportion and Harmony, Innovation and Breaking Point’. Entrants are encouraged to create designs that demonstrate a deep understanding of styles and models, balancing innovation and creativity.
Candidates must be at least 30 years old and be enrolled in or have just graduated from a design school in Italy. Applications can be submitted via this link and must be received by 30 November 2024. For more information: marketing@optyx.com.
The presentation of the MIDO awards and the winner of the ‘Sergio Cereda Design Award’ will take place at an official ceremony during MIDO 2025.
