The organiser of the UK’s largest optical trade show, 100% Optical (1-3 March at London’s ExCel), has announced the key eyewear brands at the show. The show is preparing to welcome more than 200 new brands, including many independents. But there is much more to see.
The 100% Studio, sponsored by Nikon Lenswear UK, is a special section of 100% Optical dedicated to promoting the industry’s independent eyewear brands that epitomise pure craftsmanship, creativity and innovation. Due to its popularity and success, demand for this area has increased. The organisers have therefore listened to feedback from visitors and exhibitors and promise a bigger, bolder and improved version of 100% Studio for this year’s show. It will feature twelve new stands and a completely new look and feel, promising a more elegant and premium shopping experience.
Anzeige
‘100% Optical will welcome brands Dita, Mykita, l.a.Eyeworks, L.G.R., De Rigo, Chopard Eyewear, Vava, Fleye Copenhagen, Einstoffen, Clayton Franklin Eyewear, Marma, Danielle Rattray, Orgreen, Paname, Blackfin, Caseco, Evil Eye, Kirk & Kirk, Blake Kuwahara and more independent brands to this unique space,’ says the organiser.
The show’s popular Catwalk Performances, located near the Independent Business area, will offer visitors the chance to be inspired up to three times a day for all three days before heading to the 100% Studio to explore trends.
The Dispensing Workshop, hosted by both ABDO and AOP and also located near the 100% Studio, offers visitors the opportunity to interact with some of the most experienced craftsmen in the optician profession and experience first-hand the making and fitting of frames.
100% Optical platform for the future
Selin Pera, Senior Marketing Executive, at CloserStill Media, comments: ‘We are very proud of the many exciting new brands we have been able to attract to the show this year. Their presence and that of our existing brands, many of whom have been with us from the start, reflects the vibrancy and innovation of our thriving industry. It’s inspiring to see this area of the show go from strength to strength, showcasing the very best in optical design, technology and craftsmanship.’
She added: ‘100% Optical is not only a celebration of our industry’s achievements, but also a platform to drive its future. 2025 is about focussing on the future and by opening up the show to more international and independent brands, we get an insight into the trends and future of the optical world.’
As well as showcasing independent brands, 100% Optical will also feature an education programme curated by the AOP, the Love Eyewear Awards and much more.
Europe’s fastest growing event for optometrists will also include 100% Ophthalmology, which for the second year will be an event for eye surgeons and their teams in one place. This free-to-attend event will feature a dedicated ophthalmology theatre and a bespoke education programme across the three days.
Further trade fair highlights
But there are more trade fair highlights to see:
Networking: Nikon will host two happy hour sessions at 100% Studio on Saturday 1 March and Sunday 2 March, with a live DJ providing the backdrop for networking.
Women in Optics: New this year, the Optical Women’s Association (OWA) is hosting ‘Sparkles & Sips’, another networking opportunity on 1 March between 4pm and 5pm on the Catwalk.
David Beckham at Central Bar: This year Safilo will exclusively present ‘Eyewear by David Beckham’ at 100% Optical. Start the event in style at Central Bar during our opening ceremony from 6.00pm, with drinks sponsored by Eyewear by David Beckham.
Surprise visit from Paddington himself: Coral Eyewear has teamed up with Studiocanal Kids & Family to launch a children’s eyewear and sunglasses collection featuring the famous Paddington Bear. The beloved Paddington Bear (the real one) will make a guest appearance on Sunday 2 March.
