Kering Eyewear complements its portfolio with Chloé

Kering Eyewear and Chloé are pleased to announce their partnership for the design, development, production and worldwide distribution of Chloé Eyewear. The first release will be the new Chloé Spring Summer 2021 collection, which includes a comprehensive range of women’s sunglasses and prescription frames, and a mini-me selection for kids.

This agreement with Kering Eyewear will build upon the previous 9-year partnership between Chloé and Marchon Eyewear. With this new addition to its portfolio, Kering Eyewear continues to strengthen its leadership in the high-end eyewear segment, teaming up with the Parisian Maison recognized for its natural allure that balances couture savoir-faire with youthful attitude.

“We are extremely proud of our new partnership with Chloé”, said Roberto Vedovotto, Kering Eyewear’s President and CEO. “Our mission is to support and expand the Maison’s standing in the eyewear segment, pushing it to reach its full potential and establish itself as a leading brand in the women’s luxury fashion segment. Our special thanks goes to Marchon Eyewear, which has excelled in defining Chloé’s most distinctive styles, leaving us an extraordinary creative asset to capitalize on. Moreover, this new partnership reinforces Kering Eyewear’s alliance with the Richemont Group, which further demonstrates the trust in our strategy and our vision”.

Chloé on a new journey

“After 9 years of collaboration, we would like to warmly thank Marchon for the many milestones and achievements which have elevated the Chloé Eyewear business”, said Riccardo Bellini, Chloé’s CEO. “Chloé is looking forward to embarking on a new journey alongside Kering Eyewear with the mission to reinforce our strong position and establish Chloé as an undeniable leader in the luxury eyewear industry. As Kering Eyewear shares our same ambitious vision for the brand, we are confident they will be an outstanding strategic partner, enabling us to bring Chloé Eyewear’s business to the next level. We are looking forward to the outstanding work that our teams at Chloé and Kering Eyewear will realize together, hand in hand”.

The new collection will be presented in September during the Silmo Salon Mondial de l’Optique, while distribution will start in January 2021.

Kering Eyewear is part of the Kering Group, a global Luxury group that develops an ensemble of luxury houses in fashion, leather goods, jewellery and watches. Today, Kering Eyewear designs, develops and distributes eyewear for a complete and well-balanced portfolio of 14 brands: Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, Chloé, Alexander McQueen, Montblanc, Brioni, Boucheron, Pomellato, Alaïa, McQ, Puma.

Chloé was founded in 1952 by Gaby Aghion who believed in giving women the freedom to dare to be themselves. As a Parisienne who grew up in Egypt, she possessed a bohemian spirit that rejected the stiff formality of the time. She used the savoir-faire of haute couture, twisting it to create a modern and youthful attitude. Through the creation of soft, body-conscious clothes from fine, contemporary fabrics, ‘luxury prêt-à-porter’ was born. Today, under the creative direction of Natacha Ramsay-Levi, Chloé continues to stand for six enduring values: natural femininity, free-spiritedness, modernity, effortlessness, sisterhood and grace.