With this initiative, the company says it is creating a direct link with the world of art and design, choosing digital art, the new frontier of creativity and the synthesis of technological progress and multimedia art. The artists selected for “Kering Eyewear Through Their Eyes” will be featured each season, bringing their art to support Kering Eyewear and interpreting. Through their creative vision and digital technology, the visual universe and aesthetic codes of the company and its products.
For the first edition, Kering Eyewear teamed up with Camilla Falsini, a young illustrator, muralist, and multimedia artist from Rome. Her style combines vector drawing, digital collage and material applications, characterized by an explosion of colours and an iconography that brings the artistic avant-garde techniques of the 20th century into the contemporary world.
“Thanks to this project, Kering Eyewear takes a further step forward by approaching the world of art and using a new language, with the objective of experimenting with and figuratively conveying the company’s aesthetic codes and product collections”
…commented Roberto Vedovotto, President and CEO of Kering Eyewear.
“Camilla Falsini’s signature style is perfectly aligned with the young and dynamic spirit of Kering Eyewear. The artist has portrayed the values of the company in an innovative way, endowing her work with an original and extremely identifiable style.”
The creative concept devised by Camilla, “Look Into My Eyewear”, featuring the artist’s own fantastic, colourful and geometric style, offering a personal view point, with a subjective and realistic synthesis of the Kering Eyewear world.
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