As Mido has just announced, the Milan Fair is dropping its traditional February dates and will be staging the 2021 event later in the year: from 5 to 7 June. It is hoped that the arrival of summer will make travelling between countries safer, thus maintaining the international reach of the optics fair.
Instead of 6 to 8 February, Mido 2021 will now take place in summer: 5 to 7 June (Picture: mido.com)
Once again, the Corona pandemic has upset the trade fair calendar in the ophthalmic optics industry: the well-known international reach of the Milan fair had led the organisers to make a bold, important decision and move Mido 2021 to Saturday 5th June until Monday 7th June at the Fiera Milano.
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Mido: Trade fair participation in summer more secure
“Considering that more than half of the exhibitors and visitors typically come from 160 countries around the world”, stated Mido president, Giovanni Vitaloni, “it seems fairly clear that an international trade show scheduled prior to June could put their participation at risk.
Therefore, Mido 2021 in June is the best choice to get us back to our mission – to organize and maximize the opportunities for international trade, bringing new luster and vitality to this key sector.”
“We have no doubt”, concluded Vitaloni, “that our Italian and international visitors will appreciate the opportunity to visit Milan while the weather is fine and we reaffirm our intention to celebrate Mido’s 50th anniversary in an atmosphere of regained peace of mind.”
