Kering Eyewear and Balenciaga announce their partnership for the development, production and worldwide distribution of Balenciaga sunglasses and prescription frames. The first Balenciaga Eyewear collection is to be launched with the SS 2019 collection, available through a selective distribution network from January 2019.
“We thank Marcolin for their contribution over the past years and are delighted to start collaborating with Kering Eyewear”, said Cédric Charbit, Balenciaga’s CEO, “We will rely on their exclusive expertise to fully exploit and reach Balenciaga’s potential in the category.”
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“We are extremely proud of our new partnership with Balenciaga, one of the most authentic and innovative brands in the fashion industry and the last Kering brand with an eyewear presence which was not yet managed by Kering Eyewear”, said Roberto Vedovotto, Kering Eyewear’s CEO, “I am sure that Balenciaga, particularly considering the brand’s strong creativity, will add substantial value to Kering Eyewear’s already outstanding portfolio of luxury brands.”
